We are business partners for small and medium companies that want to grow in the digital space. We think about your entire business — not just the next post or the next ad.
We understand your business before proposing a solution.
Brand Impact is a digital marketing agency that delivers something the market rarely does: business insight. Luis brings the training of a business administrator and a strategic reading of your entire business — margins, positioning, capacity to deliver. Gabi brings depth in brand and authentic identity-building. Together, we serve small and medium companies that want to grow in the digital space with more intelligence and less waste.
"Most agencies think about creative and ads. We think about your entire business — and marketing comes after that, not before."
Luis Souza
Digital & Business Strategist
Business Administrator from PUCRS, with prior experience at SEBRAE and Dell. Approaches marketing from the perspective of the entire business — margin, positioning, capacity — because scaling something with wrong pricing is a waste of budget.
Gabriela Brand
Brand & Positioning Strategist
Builds brands from the real essence of each business — not from what the market dictates. Works on positioning so that communication attracts the right clients with clarity, authenticity, and consistency.
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Partners, One Vision
WHY BRAND IMPACT
What makes us different.
01
Business + Brand, side by side
Luis brings the business logic. Gabi brings the brand insight. Together they cover what neither covers alone — strategy that understands both the person and the market at the same time.
02
Real strategy, not templates
We don't use cookie-cutter formulas. Every client gets a real diagnosis and a strategy built for their specific moment, niche, and objective.
03
We think about the business, not just marketing
Before proposing an ad, content, or funnel, we look at your margins, your pricing, and your capacity to deliver. Marketing that ignores the business is a waste of budget.
04
Partner, not vendor
We don't just deliver what was asked — we deliver what was asked, show you what comes next, and project the impact for your business. You grow, we grow with you.
SERVICES
Everything your company needs to grow in the digital space.
Where every partnership begins. We understand your business before proposing any marketing action — because scaling what's broken is a waste of budget.
⭐ Entry point
Brand Impact Diagnosis
A complete reading of your business: where it stands today, what's working, what's blocking growth, and where the biggest opportunities are. We deliver a written report with the 3 priority actions and have a conversation with you about next steps.
A 1-hour strategic session with Luis and Gabi + a complete document: positioning analysis, offer review, current funnel mapping, priority channels, and the 3 concrete next steps for your business.
Monthly ongoing support for companies that want Luis and Gabi as marketing and business advisors. Strategy review, analysis of what's working, and support for key decisions. Individual or group format.
The foundation. Without a clear identity, any content sounds generic and any digital presence feels hollow.
Verbal Identity
Brand Voice
We define how your brand speaks: tone, anchor phrases, stories, niche vocabulary, and communication repertoire. The guide that drives every piece of content you produce.
Color palette, typography, and visual patterns organized into a practical guide so any designer or AI produces your creative consistently. Standardize your visual communication and start being recognized.
✦No logo yet? We create your visual identity so you can start communicating with professionalism.
You send 5 to 10 photos of your face. We deliver 20 professional images in different contexts and environments — perfect for social media, websites, and presentation materials.
For those starting from zero who want to begin without stretching the budget. 5 AI professional photos + the fundamentals of your voice and visual identity — enough to post with consistency today and have AI tools working in your favor from day one.
Brand Voice + complete Brand Book + AI Professional Photos. The complete strategic and visual foundation that every future creation will use — content, funnel, ads, and management.
Your active digital presence: website, social media, video. Two content models: you post (we produce everything) or we manage end-to-end — strategy, production, scheduling, and reporting.
Digital presence
Presence in 7 Days
Professional one-page website (bio) + optimized Instagram bio + Google My Business setup and optimization. Your essential presence live in a week.
Your website found by people searching for what you offer. Technical optimization, page structure, Google indexing, the right keywords for your niche, and ongoing ranking monitoring.
Total multi-channel management. Advanced strategy + complete production + community management (responses to comments and DMs) + continuous optimization.
Sales decks, proposals, e-books, educational materials, portfolios, spreadsheets, and digital environments — all branded for your company. We refresh what you already have or create from scratch, always with consistent, professional visual identity.
We turn your long videos into multiple high-impact shorts: strategic cuts with dynamic captions and CTA at the end. One recorded video feeds Reels, Shorts, TikTok, and more.
Customized management of your channel: content strategy, title and thumbnail optimization for SEO, playlist organization, and metrics analysis. Tailored to your needs and publishing frequency.
The mechanics that turn audience into customers: landing pages, funnels, communication automation, CRM, and training for your team.
Lead generation
Lead Generation Landing Page
Smart capture landing page: quiz, form, survey, webinar signup, or gamification — the right format for your audience. Fully integrated with Brevo so every lead enters a personalized nurture sequence automatically.
High-conversion landing page built with visual excellence aligned to your Brand Book and Brand Voice — with Meta Pixel, Google Analytics, and Google Ads integration. Ready for paid traffic campaigns.
Tailor-made sales funnel: landing pages, checkout integrations, Brevo, Pixel, Google Ads and Analytics + email, SMS, and WhatsApp sequences. For businesses that need a complete conversion structure.
Email marketing with narrative intent: we use StoryBrand methodology to guide your lead through a journey — from problem to solution — in every email. 4 monthly sends with strategic storytelling + automation maintenance + behavior-based segmentation + re-engagement campaigns for cold lists. Every message has a role in the customer's path.
The right tool for your company size, sales pipeline setup, integration with WhatsApp, Instagram, and your website form. You stop losing leads to poor organization. Customer came in, became a card. Card moved through the funnel, became a sale.
Always-on customer service on WhatsApp and Instagram, without needing to hire more people. AI responds, qualifies, and hands the ready lead to your human team to close. Support to human service, not replacement — because your customer still wants to talk to a person when it matters.
Your team learns to use the CRM day-to-day and conduct consultative sales — without rigid scripts. Implementing a tool without training the operators is wasted investment. We make sure the investment becomes process.
Meta Ads managed with strategic vision — not just boosting posts. Ad spend is paid by you directly to Meta.
Start Plan
Ads Management — Start
1 campaign with a single objective + 3 creatives + 2 to 3 monthly optimizations + performance report. Suggested ad budget: $100/month paid directly to Meta.
★Best price-to-value ratio in the market — ask about our investment.
Tell us a little about yourself and we'll get back to you with the best next conversation for your moment. No cookie-cutter proposal — we build it for what you need.
Message received! 🎉
Our team will review your profile and reach out within 24 hours with the most suitable proposal for your moment.
